THEORISTS- Andrew Goodwin's Theory

Andrew Goodwin's Theory rely's on the specific type of relations between songs and videos. He has three main ideas in order for various videos to be constructed around

Such as:

Illustration: Where a video follows the lyric and tells the story

Amplification: Occurs when the videos introduce new meanings that do not contradict with lyric but add layers of meaning

Disjuncture: When there is no connection between the lyric and video