Research for Music Video...Analysis of my Favourite Music Video.

Lykke Li is my favourite artist. I love her image, her style and above all her musical talents. She is a Swedish singer-songwriter working with pop, indie-rock and electronic. She also uses fantastic various beautiful instruments such as the violin, one of her most fascinating songs 'Until We Bleed' featuring Kleerup has an incredible violin solo, it makes my heart race! This video of all her videos is my absolute favourite; 'Get Some'. 

The brilliance of the video is self explanatory. There is no illustration matching the lyrics the video in my opinion is disjuncture. I think this video also challenges the typical conventions, whilst Lykke Li is dressed down, if you pay attention to the story happening behind her, men in chains and women leading them this video no longer gives in to females being 'perfect and dressed down' to attract a male audience. The video was quiet obviously made on a rather small budget. It has been shot fabulously, with a huge variety of shots and editing techniques that were used don't let you turn your eyes away from the screen as each shot isn't in view for longer than 1second. Most are edited faster. The mise en scene obviously was not much in this video, which I think just makes the video even better, and with it being her first, what a great way to sell the artist. The camera doesn't focus on anything more but her, and her mirror reflection, creating a variety and a small break from her focus. 

The Mise en Scene...

The Setting of the clip is extremely dark, with the lighting only coming from the presentation that is playing behind her. This way light only falls on her, this is how she becomes our main subject. The costume that she uses also isn't iconic but it has been specifically designed for this video whilst she looks like she is in a pair of underwear, it is made of 'metal' with chains and knives on it implying that she cannot be touched so easily as men expect her to be. The close-up on this emphasises the idea and repetition of the shot makes it clear to all audiences. The props that she uses also, is pretty much just a microphone, candles, knife, marker, book, voodoo doll, water, bowl, odd herbs, chalk, all very little and simple things that give meaning to her genre and style. Her body language in the video changes a lot because of different types of shots taken, most of the time as the camera focuses on her she's standing which I think either in level  with us or looking up keeping 'eye contact' to make the viewer feel engaged.

The camera shots selected are incredible, a perfect example is the picture to the left. The mirror reflection behind her of two women being attached to one another creating a dysfunctional feel with her being positioned in the middle with a shadow reflecting that looks like dark evil wings, carrying negative connotations. It's adding an 'evil twist' to the video, that just makes it stand out. Also the fact that the video is filmed in black and white almost all the way through, adds great definition to it. Also the bit that is filmed in colour blends in well because it's not overdone as a drastic change, the scene almost looks as if it is lit by candles which makes the video flow because the candles are in the shot.