Research for Music Video: My favourite student video

The world is yours from 283goswell on Vimeo.


Their rendition of Nas 'The World is Ours' is a really good music video.

I loved the use of the black and white to give it that rough rapper feel and the use of the fish eye lens is really effective. It draws attention to the actual action for the video. The choice of locations and mise en scene was accurate as they connote the whole gangster feel of the video.

The use of edits such as jump cuts are effective in keeping the audience engaged because it highlights the variation of camerashots, such as long shots and close ups. I like the last zoom in shot and tilting shot because it highlights the artist and perceives him as very powerful. The editing to the beat is done really well and is obvious to the audience which intrigues them more, in the way the shots are edited to the scratching record and moves with it. And the use of fast editing and slow motion contrasting each other is good because they fit into the timing of the music.

The video is also good in the way that its genre conventions of hip hop and rap, suit perfectly to its target audience which is young urban males. Also it doesn't use direct illustration, however it does highlight and reflect on the key lyrics very effectively.