Carol Vernallis observed that edits in music videos come much more frequently than in film, and that the editing has a rhythmic basis closely connected to the song itself.
The rules of 'continuity editing' (e.g. editing in TV dramas such as eastenders) are broken down in order to keep up with the speed of the song. For example, in 'the bike song' by Mark Ronson, the shots are cut down so we only see the parts that are necessary for the narrative e.g. when the bike thief tries to steal the bike.
Edits are made really obvious to draw attention to themselves, wipes and special effects are added and jump cuts are used often; Rhianna 'Rude boy'
A master shot is used to give the video a structure, and the camera moves in time with the music e.g. Chris Brown 'Beautiful People'
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