Research for Music Video: Andrew Goodwin's Theory

In Andrew Goodwin's Theory he thinks that traditional narrative analyses are not used in pop videos. This is because they approach narratives in a different way, that the videos are structures around the song itself.
Also because there is a sense of repetition due to the function of promoting the artist.

The video repeats images and particular actions according to the repetition of choruses and lines. The video also has expectations due to the genre and the individuality of the artist.

There are 3 main differences between the songs and videos, because the visualisation can go beyond the meaning of the actual song. The main aim is for the video to be entertaining and bold to encourage repeated viewing.

Illustration: The video tells the story of the lyrics and actions can be used to express the moods.

This song by Ed Sheeran, 'The A Team' portrays the story to match the lyrics, and there is no viewing of the actual artist himself.

Amplification: This is where the video brings new meanings to the song that do not contradict the lyrics, but can also add different layers of meaning.

This song by Lady Gaga 'Pokerface' does use imagery that relates to the meaning

Disjuncture: This is where there is very little connection between the video and the lyrics or it can contradict the lyric.

'Walking on Sunshine' by Katrina and the Waves. This contradicts to the video because they are filming in gloomy weather and the locations and actions dont really match the lyrics.