The best example of the music video I can think of in this generation is Lady Gaga, 'Bad Romance'
I feel that this music video is brilliant because it definitely showcases the artist Gaga for who she is, which is slightly eccentric and very creative. She has not used simple illustration to show the lyrics but used disjuncture as the video does not fit the song at all! The video is like a spectacle as she sort of advertises herself as her own brand.
The series of jump cuts to different perspectives and to the dancers keeps the audience entertained and the camera often goes back to Gaga. The routine is very iconic due to its simple yet bold steps and with its outrageous costume design. It is a video that will not be forgotten as not many artists do the same thing as she does or as dignified, although their genre of music may be similiar.
This was a highly popular video that everyone was talking about and even went viral as soon as it got released. It can be shown because this video has 416, 314, 742 views on youtube..and counting!
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