Research: Andrew Goodwin's theory.

Music videos aren't structured like films, tv dramas etc. This is mainly because they are built around songs which don't have traditional structures (beginning-middle-end) but tend to be quite repetitive throughout. Andrew Goodwin's theory suggests three ways for a music video to base it's narrative:

Illistration-
where the video clearly tells the story of the lyrics, e.g. Ed Sheeran 'The A team'

Amplification-
the video introduces new meanings that do not contradict with the lyrics but add new layers of meaning e.g.  cee lo green 'Fuck you'

Disjuncture-
where there is little connection between the lyrics and video or where the video contradicts the lyrics e.g. Michael Jackson 'Man in the mirror'