'Cool' by Gwen Stefani uses illustration to tell the story of two lovers who have had a relationship in the past, but now are with other people and have stayed friends regardless. Yet in the video we see a sense of sexual tension between the two when he brings his new girlfriend over to visit. I think this video is the perfect example of the use of illustration as it demonstrates two timeframes: The past and the present. In doing this we are able to follow the storyline which fits in perfectly with the song. Furthermore, this video promotes the artist quite well as the images all revolve around her. Slow motion as well as fast edits are used at the very beginning in order to cut to the beat of the song. For example, the pace of the edits get faster as the music anticipates throughout. I quite like the use of many images put together in this particular video as it fits well with the theme and genre of music.
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