Ideally the function of a music video is to promote the artist and to entertain its audience. Artists may also perhaps think 'outside the box' in order to try and broaden their target audience so that it can appeal to a larger crowd.
Music videos are very popular and are generally a way to showcase and present the artists' style, presence, and land them with their specific mark on the industry. It can also be a way to distinguish a particular artist from others. For example, "OMG did you see the new Lady Gaga video? She's gone crazier than ever with her outfits"
Music videos are everywhere, most popularly viewed on youtube or that have perhaps gone viral such as by streaming on social networking sites. They are also shown on music channels like MTV, VIVA etc.
By witnessing these videos you are exposed to the artist and now have a particular view on them, they receive popularity and it encourages audiences to buy their albums and visit them in concert as some videos now are like specialist events that draw people in.
A good example of a music video is Cee Lo Green, 'Forget You'
No comments:
Post a Comment