Friday, 30 September 2011

Research: my favourite previous student music video

My favourite music video from the previous students is the group that did 'Fix you' by Coldplay, i found this video on the hall of fame, apparently it got an A and you can see why: I think the way they created a whole story throughout the video without making it too complicated or confusing was very effective, I also think that it was a good idea to have the artist as a sort of narrator to the story line, with different characters playing out the plot. That way the burden of filming/acting is equally shared and there isnt one person doing all the work.


The group also used lots of different shots and different locations to make the video more interesting to watch. And the 'artist's lip syncing looked good, he looked like he was really feeling the music.



The change from black and white to colour when the music goes faster and more happy, is also really effective and symbolic for how the people are feeling and gives a sense of hope, which is what the song is all about. Also, the editing effect that they put in with the boxes was really good, you could tell they spent a lot of time and effort on it and that they went to the trouble of using lots of different locations.

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