Research for Music Video... Carol Vernallis Theory

"Carol Vernallis Experiencing Music Video: Aesthetics and Cultural Context (2004) Columbia University Press" was published as papers of Carol Vernallis studies of editing and camerawork in music videos. Carol's theory was that edits in music videos came much more frequently than film, the editing has a rhythmic basis connected to the song as most videos will stand out as disjuncture.
Here are Carol's main points:

• "Jump Cuts are often used"
• "The Camera may move in time with them music"
• "The usual rules of 'continuity' editing - usually found in classic broadcast fiction - are broken in order to draw attention to what is on the screen" for instance Mark Ronson's 'Bike Song'

• "Edits may be really obvious to draw attention to themselves, such as wipes and special features added" I have chosen an example of Marilyn Manson's 'Sweet Dreams' this video is based ONLY on Marilyn and the background band. Here's a link:

• "A master shot (base track) is frequently used to give the video a structure" for instance Cee Lo Green's video where we have a clear beginning, middle and end = he wants the girl, she rejects him, he becomes rich and thinks now he's too good for her: character positions invert.