The promotional package I have created for my artist 'Lilia' is successful as there is a distinctive link between the music video and its accompanying ancillary products.
This is Kehinde talking about my ancillary products, which helped me in seeing how audiences were able to recognise my products as a package and to see what was successful and not so about my ancillary work.
I believe that my main product (video) was highly successful, due to the black and white contrast that remained consistent throughout and the use of the flicker effect tool in final cut pro 'bad film', with this in mind and the framing of the shots worked well and made it look very professional. Therefore in my ancillary products I still used the desaturation of the images to maintain the black and white. The images were nice and bold which looks effective, so I chose not to use a flicker filter on the ancillary work as it looked better without them. Our video was very consistent with the shots, and we only used a few locations, although this could seem like a downfall it worked in our favour because the structure of our video was intended to be simple and relied heavily on symbolism, however it may have been better if we included perhaps two more basetracks of our artist lip syncing. The type of locations we used, were quite outside overgrown and rural to convey the dark atmosphere, which I wanted to continue onto my digipak and advert, to further associate similarities with the music video.
No comments:
Post a Comment