EVALUATION: QUESTION FOUR

Q4. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? 

We put our rough cut up onto Facebook in order to gain a better insight into how our audience would react. I got many likes and quite a few comments giving me an idea into whether the public liked it or not:

From this I learnt that people really enjoyed our video and actually thought that it looked plausible as a realistic video in the industry! This could be because of the way our footage reflected our artist and her genre as simply as possible. I also realised that people loved the editing throughout including the black and white desaturation of the footage; which could be why it looked so professional as many artists change the colour of their videos according to the type of atmosphere they want to create.
Looking at other peoples reactions on my groups profiles,  they said that we should maybe make it a little longer. We did try and change the footage around by adding in some more cuts into our final piece to make it flow a little better. By putting this onto Facebook I successfully got some positive feedback from friends which was a good sign as we were on the right track!

On Tuesday 6th of December 2011, we went to the cinema 'Screen On The Green' to watch everyones final product. Here is a video displaying some of the reactions during the video being played and after:

Once our video finished, we got a massive round of applause from the audience which was lovely! They were quiet throughout watching it as I think they were intrigued by the video itself, as it was a different sound to the others they had heard and seen (ours was one of the last ones to be played). From these videos of our audiences reactions, I've learnt that maybe we could've extended the track a little as people wanted to "see more". Another aspect that I would've improved, if I had to re-do it, would be: having a few more varied shot locations as we had to repeat some within our video. Also, I wouldn't have had the dancers in the video as I think it drew attention away from the artist. However, it did reflect the dub-step theme; through the way the dancers moved to the beat. Overall, everyone enjoyed the black and white aspects and the quick cut edits throughout which was our main aim!  

Here is a Wordle demonstrating a few words that stuck out throughout my feedback:

 I also put my Ancillary products onto Facebook to see what others thought of them:

This feedback was really interesting to read as my friends gave me some critical suggestions of how they might've improved the piece. One comment said "Maybe darken the tone of the overall piece to highlight the shadows more" When reflecting on my ancillary pieces I do agree with this as I could've played around a little more with my images on Iphoto. However, I'm still quite pleased with the way it turned out. Another comment that was raised was I made the Cd housing almost invisible. I did this on purpose though as I wanted the image to be the same on both the cd and the actual case! Maybe I should've indicated this more clearly on my ancillary to make it more noticeable. I could have done this by making the CD housing look bolder through using Photoshop.

My main advertisement got really positive comments saying it was "professional" and "gorgeous". I might have changed the font on the advertisement as its the same as on my album cover which would have given it more variation. Also, I might have changed the font size as it could be a little too small to read from afar. However, I'm quite pleased with the way my ancillary products turned out as I was very apprehensive about using Photoshop in the beginning; but it all turned out well in the end. 

Here are a few videos giving some audience feedback of my ancillary products:

From watching these videos back, I've learnt that my audience really do like my promotional products especially the colour scheme as its "professional looking". The same improvement of changing my inside  cd housing came up again as its not too clear where my cd actually goes. Another comment was maybe changing the front cover to a long shot instead of extreme close ups. I can understand why this was said as for an artist just starting out in the business its not usual for them to have a ECU of their face. However, one of the worlds most known artist 'Adele' crafted her first album in this format so I took my inspiration from that. If I were to improve my ancillary I might have chosen to change the colour scheme to just black and white instead of sepia to make the references to my video much clearer. Also, I would have changed the photo on the inside panel as I'm not sure it reflects my artist as well as it could. Overall, I would say that I have come a long way from my planning as its completely different to my initial ideas. But I think its an improvement from where I started!